About Maui CBD Infusions and The Mother & Daughter Team Behind It
Born from a mother-daughter bond and a deep respect for nature’s healing power, Maui CBD Infusions is more than skincare—it’s a return to the earth.
Founded by Rachael Ludwick and Theresa Carel on the lush island of Maui, our journey began with a personal struggle. After a lifetime of battling severe eczema and psoriasis, Rachael discovered the transformative effects of CBD. What started as relief quickly became a calling.
When a trusted CBD brand disappeared from her North Shore shop, the path forward became clear: create something better—something rooted in integrity, tradition, and real healing.
Together, Rachael and Theresa began crafting small-batch remedies, starting with CBD-infused honey and a deeply nourishing Noni salve inspired by traditional Polynesian medicine. From there, Maui CBD infusions was born—blending modern CBD science with ancient Hawaiian botanicals like kukui nut, noni, and tamanu.
Living on Maui shaped everything. Surrounded by fertile land and a culture rich in plant wisdom, they immersed themselves in the healing practices of the islands. Each ingredient carries a story. Each formula is intentional. Each product is designed to bring the mana—the life force energy—of Hawaii to your skin, wherever you are.
But this brand is about more than results—it’s about responsibility.
From eco-conscious glass packaging to sustainably sourced ingredients, Maui CBD Infusions was built with a commitment to protecting the very environment that inspires it. Because on an island, you see firsthand: what we create, we leave behind.
Today, what started in a small island shop has expanded far beyond—reaching customers across the mainland while staying rooted in its origins. Every jar, every drop, every formula is still guided by the same belief:
The earth knows how to heal—if we listen.
Our Credo
- Infuse your life with creativity, gratitude, and awe.
- Return to nature.
- Care for your body.
- Respect the planet.
- And never stop seeking the magic in the everyday.

